Photo by Jayanta Jenkins

Renato Fernandez is a Worldwide Creative Director at TBWA/Chiat/Day Los Angeles, where he leads the Gatorade account.

Renato started his carrer back in 1994, in his hometown, Curitiba, Brazil. He was part of the new generation that revitalized the advertising in the city, transforming Curitiba in the second best place to work in advertising in Brazil. After six years working at the two top local agencies –Exclam and Master – he called attention of most of the big agencies in the country. In 2001 he moved to São Paulo to work at Almap/BBDO, where he stayed for 11 years. His work helped the agency to win back-to-back Agency of the Year titles at the Clio Awards and at the Cannes Festival (2010, 2011).

Renato moved to TBWA/Chiat/Day Los Angeles in 2011. He was on the pitch winning team that brought the Adidas World Cup campaign to TBWA.

He was the US Creative Director for Gatorade for almost 2 years until been nominated for his new global role. He still is responsible for all american work for the brand, but now he also oversees the international work as well.

His work has been honored at Cannes Lions, the One Show, Clios, LIA and D&AD, including 2 Grand Prixs. He also served as a jury member for both Cannes Lions and Clios.

After serving New York City for 20 seasons, Derek Jeter says goodbye to the Yankees fans that cheered him on throughout his amazing career.

Emmy nomination, Gold and Silver Cannes Lions, 2 Golds and 1 Silver One Show, Grand Clio Sports, 2 Golds and 1 Silver Clio Awards, 4 Golds Clio Sports, 1 Pencil D&AD.

Role: Creative Director

People say Messi doesn't talk much. But Messi lets his game do the talking, and his game is telling us all something pretty profound about fútbol and life. While other players dive and flop, Messi stays up at all costs. He's reminding us that never quitting and fighting through challenges leads to great things. And after become one of the greatest players of all time, he might be on to something.

Role: Creative Director

Abby Wambach is one of the greatest soccer players to ever step on the field. Pushing the sport forward, while championing the fight for equal rights, her impact extends far beyond the field. Yet, as she faces retirement, her focus is solely on the next generation. Urging them to achieve things so great that she is all, but forgotten.

Following suit with her "Forget me" message, Wambach deactivated her accounts on Twitter, Facebook and Instagram.

Role: Creative Director

Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal.

Role: Creative Director

JJ Watt, Peyton Manning, Eli Manning and an unwavering janitor help Gatorade take a stand for when their product is consumed in schools. you gotta sweat it to get it. No exceptions.

Role: Creative Director

Through partnerships with local chains, Casa do Zezinho took the project Half for Happiness to supermarket shelves, by selling food products divided in half and inviting consumers to share with those in need. The mechanics was simple: by buying half the products at full price, 50% of the amount paid would go to Casa do Zezinho. The products were processed, packaged and distributed by the children of the NGO. So this was a playful, light-hearted approach designed to generate donations by approaching our targets at the right moment.

Cannes Silver Lion.

Role: Creative Director

To celebrate Gatorade's 23-year partnership with Michael Jordan, we remastered the original "Be Like Mike" commercial and created new versions of the iconic ad. 

Role: Creative Director

Not every athlete is a multi-millionaire superstar. But that doesn't mean that they don't win from within. Gatorade shows its commitment to devoted athletes by turning its spotlight from the NBA All-Star Team in New Orleans to the Riverdale High Rebels, a big school basketball team in New Orleans.

2 Gold Clio Awards

Role: Creative Director

SpaceFox is a spacious car. You can fit in whatever you fancy. All you can imagine. Including a dogfish.

Gold Cannes Lion, Grand Prix El Ojo, Gold London Awards, Merit One Show, Bronze Clio Awards, Silver Fiap, Gold El Sol, Gold Wave Festival, Gold San Sebastián, Ciclope

Role: Art Director

Fixation is a 'Win From Within' story about the relentless inner drive of athletes to be the best they can. The fear of being second makes you hungry to be first.

Bronze Clio Awards, Shortlist Cannes Lions

Role: Art Director

Hours before the WC Final Adidas launched a state-of-art reactive film highlighting the two finalists.

Role: Creative Director, Art Director

Every kid's dream is to become a famous athlete. Gatorade brings this dream to live in this print campaign.

Silver Cannes Lion press, Silver Cannes Lion outdoor, Gold Fiap, Silver London Awards, One Show, 2 Bronze Clio Awards, Gold El Sol press, Gold El Sol outdoor, D&aD, Grand Prix Wave Festival

Role: Art Director

Athletes can tell not all sweat is created equal. This film shows their love for the kind of sweat that comes out when greatness goes in.

Role: Creative Director

The campaign features illustrations of Cam Newton, Usain Bolt, Derek Jeter and JJ Watt demonstrating the benefits of Gatorade products and driving the idea that athletic performance is driven from the inside.

Illustrator: Adhemas Batista

Role: Creative Director

Grand Prix Art Direction Fiap, Gold Ojo de Iberoamerica

Role: Art Director

Silver Cannes Lions, Bronze Clio Awards, Grand Prix Gramado International Festival

Role: Art Director

Bronze Clio Awards

Shortlist Cannes, Clio Awards

Role: Art Director

Bronze Cannes Lions

Role: Art Director