With nearly three decades of industry expertise, Renato Fernandez is one of the most respected creatives in the industry, working for global brands including Gatorade, The Grammys, Kimberly-Clark, Disney, Levi’s, Volkswagen, Airbnb, Visa, Adidas and Pepsi.

Renato started his career in Brazil, where he worked for 10 years at AlmapBBDO, where he helped the agency win back-to-back Agency of the Year titles at The Clio Awards and at The Cannes Lions International Festival of Creativity. He moved to Los Angeles to work at the iconic TBWA/ChiatDay, where he stayed for 11 years, and served as the Chief Creative Officer for seven years, reinventing the creative department and doubling the revenue of the agency.

In the last two years he worked for Publics North America group, where he modernized the creative department at Leo Chicago driving a year of almost 80% of converting rate in new business, and FCB Chicago, as a creative consultant.

His work has been honored at The One Show, Clios, Cannes Lions, London International Awards, D&AD and Effies (including a Grand Effie), along with 3 Emmy nominations.

In addition, he has served as a jury member at the most important award festivals in the world, such as Cannes Lions, The One Show and The Clios. Renato was a keynote speaker at Cannes Lions, Social Media Week, One Show Festivals, El Ojo de Iberomerica and RGD Design Thinkers and also made the AdWeek Top 100 List.

This work was celebrated across several award festivals, but most importantly, it changed the Grammy’s ceremony, giving the stage and the microphone to artists to push the Recording Academy forward. 

Role: CCO

This films launches the new platform for Kotex that empower and support women to control the narrative when it comes to menstruation. Filmed by Juan Cabral.

Role: CCO

The digital era killed the credits in music. Only the artists get recognition and everyone else who worked on the music became invisible. This is the first year of a 3-year project to change this narrative, give visibility to everyone behind the music and push a change on the algorithm of the music platforms to allow metasearch for their names. All main platforms (Spotify, Pandora, Apple Music) made the change.

Role: CCO

This work was the Grand Prix at the Effies. We turned restaurant goers into parts of an exhibit no one likes to visit, to get a record attendance.

Role: Co-CCO with Britt Nolan

Where most see frail, Huggies sees a fighter. That’s why they partner with NICU nurses to design  NICU diapers to help provide gentle skin protection and big care, and then we renamed it from “Little Snugglers” to “Little Fighters.” To launch the campaign we made this film directed by Ian Ruschel that tells the real story of a NICU nurse.

Role: CCO

After serving New York City for 20 seasons, Derek Jeter says goodbye to the Yankees fans that cheered him on throughout his amazing career.

Emmy nomination, Gold and Silver Cannes Lions, 2 Golds and 1 Silver One Show, Grand Clio Sports, 2 Golds and 1 Silver Clio Awards, 4 Golds Clio Sports, 1 Pencil D&AD.

Role: Creative Director

People say Messi doesn't talk much. But Messi lets his game do the talking, and his game is telling us all something pretty profound about fútbol and life. While other players dive and flop, Messi stays up at all costs. He's reminding us that never quitting and fighting through challenges leads to great things. And after become one of the greatest players of all time, he might be on to something.

Role: Creative Director

Fixation is a 'Win From Within' story about the relentless inner drive of athletes to be the best they can. The fear of being second makes you hungry to be first.

Bronze Clio Awards, Shortlist Cannes Lions

Role: Art Director

SpaceFox is a spacious car. You can fit in whatever you fancy. All you can imagine. Including a dogfish.

Gold Cannes Lion, Grand Prix El Ojo, Gold London Awards, Merit One Show, Bronze Clio Awards, Silver Fiap, Gold El Sol, Gold Wave Festival, Gold San Sebastián, Ciclope

Role: Art Director

Abby Wambach is one of the greatest soccer players to ever step on the field. Pushing the sport forward, while championing the fight for equal rights, her impact extends far beyond the field. Yet, as she faces retirement, her focus is solely on the next generation. Urging them to achieve things so great that she is all, but forgotten.

Following suit with her "Forget me" message, Wambach deactivated her accounts on Twitter, Facebook and Instagram.

Role: Creative Director

Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal.

Role: Creative Director

JJ Watt, Peyton Manning, Eli Manning and an unwavering janitor help Gatorade take a stand for when their product is consumed in schools. you gotta sweat it to get it. No exceptions.

Role: Creative Director

Not every athlete is a multi-millionaire superstar. But that doesn't mean that they don't win from within. Gatorade shows its commitment to devoted athletes by turning its spotlight from the NBA All-Star Team in New Orleans to the Riverdale High Rebels, a big school basketball team in New Orleans.

2 Gold Clio Awards

Role: Creative Director

Every kid's dream is to become a famous athlete. Gatorade brings this dream to live in this print campaign.

Silver Cannes Lion press, Silver Cannes Lion outdoor, Gold Fiap, Silver London Awards, One Show, 2 Bronze Clio Awards, Gold El Sol press, Gold El Sol outdoor, D&aD, Grand Prix Wave Festival

Role: Art Director

Grand Prix Art Direction Fiap, Gold Ojo de Iberoamerica

Role: Art Director

Silver Cannes Lions, Bronze Clio Awards, Grand Prix Gramado International Festival

Role: Art Director

Bronze Clio Awards

Shortlist Cannes, Clio Awards

Role: Art Director

Bronze Cannes Lions

Role: Art Director